Archive of month: July 2017

Program Your Mind Around Programmatic Media Buying

Programmatic media buying is about as misunderstood as quantum physics. Ok… maybe that analogy is a bit off base, but the truth is – there’s a TON of confusion around programmatic, how it works, what the capabilities are, and how to get started. If you work in marketing/advertising and you’re like me, you may hear […]

Location-Based Apps on Mobile: Game Changer for Advertisers

The popularity of mobile advertising has increased as brands have harnessed the effectiveness of location-based technology. Before this innovation, mobile ads and messaging functioned as if they were on a desktop platform. They utilized banners, overlays and pre-roll videos that targeted a specific demographic based on tracking measures. Although the messaging may have resonated with the […]