Elinor Floyd

Menu [men-yoo]: (noun) a list of dishes available at a restaurant, according to the dictionary.  From the placemats you colored on as a kid to the goodies you peruse on GrubHub, you’ve been looking at menus for a long time. But have you ever thought about the psychology behind them? Menus come in all shapes […]

Let’s talk about influencers. Is it just me or do you find yourself in a constant scroll through life? You may think “that’s awkward she wrote scroll instead of ‘stroll,’” but I did, in fact, intentionally type “scroll.” I am endlessly scrolling through life these days. Whether that be on a casual journey through Instagram […]

Amazon and Google are officially edging into the world of tourism! Until recently, the tourism industry has been dominated by big names such as TripAdvisor, Expedia, and Kayak. However, with Google and Amazon marking their claims in the travel industry, the world of tourism will never be the same. Amazon is now offering domestic flight […]

News has recently broken that Amazon has officially acquired Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which leaves one begging the question: What does this news mean for advertisers? For current agencies using Sizmek, things won’t be changing much. For the time being, Sizmek will continue operating separately from Amazon Advertising. These companies […]

We see advertising everywhere. Ads are so seamlessly integrated into our lives that we often don’t think twice about their origins. But they have to come from somewhere—right?! From an agency’s point of view, a lot that goes into producing memorable and effective work. Spoiler alert: it all starts with a great idea. And often, […]