Trina Tucker

Ohio, The Heart of it All

What a day yesterday! After months of strategizing, creative development, writing and designing…our new brand campaign for the state of Ohio is official! There’s a new logo, omni-channel campaign, and the return of the heart-shaped state’s most iconic theme: “Ohio, The Heart of it All.”

Brand Storytelling: Three Ways to Make Them Remember

  For as long as humans have existed, we’ve told stories. We tell stories to humor people, scare people, move people. We tell stories to connect with each other. We tell stories to remember. Now that everyone’s hunkered down at home with an overstuffed pantry and rising anxiety levels, storytelling is more relevant than ever. […]