Archives of Advertising

Standing out From the Crowd in a World Filled with Ads.

On a typical day, the average person will see and hear hundreds of ads, from social media to digital to radio & television and everywhere in between.  This shockingly large number creates a need for brands to stand out from competitors and connect with the audience in a creative and impactful way. One of the […]

More on the Google vs. Amazon Battlefront: Amazon Acquires Sizmek

News has recently broken that Amazon has officially acquired Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which leaves one begging the question: What does this news mean for advertisers? For current agencies using Sizmek, things won’t be changing much. For the time being, Sizmek will continue operating separately from Amazon Advertising. These companies […]

The Future of Advertising

The advertising industry is changing. Between the ever-evolving technology landscape and a backlash against the perceived overload of advertising, winning consumers’ attention while keeping up with the trends can be tough to navigate. Here are some notable trends that advertisers should keep in mind when developing their future strategies. Shifting Ad Budgets: Channels Aren’t the […]

The Inside Scoop on My Internship | by Allison Mowry, RFA Copywriting Intern

After 13 exciting weeks, my internship has reached the end. While I’m excited to jump into my senior year at Ohio University, it’s sad to leave such an amazing agency filled with the most amazing people. I think the only way to really describe my experience at Ron Foth Advertising would be to say that […]

Eyes of A High School Mentee | By Kennedy Young

Intern? No. Mentee? Yes. As a senior at Olentangy Liberty High School, I’ve officially become a mentee. A mentee is a person who is advised, trained, or counseled by a mentor. This year I have the opportunity to find three placements of my choice, at companies that benefit my career choice in the future. At first, […]

7 Tips for Taking Your Email Marketing to the Next Level

Did you know email marketing has three times as many user accounts as Twitter and Facebook combined? If executed strategically, email marketing can also be the most cost effective way to drive conversions and speak directly to your customers about their specific interests. These email marketing tips will help you boost email performance and increase […]
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