Archives of Advertising

The Future of Advertising

The advertising industry is changing. Between the ever-evolving technology landscape and a backlash against the perceived overload of advertising, winning consumers’ attention while keeping up with the trends can be tough to navigate. Here are some notable trends that advertisers should keep in mind when developing their future strategies. Shifting Ad Budgets: Channels Aren’t the […]

The Inside Scoop on My Internship | by Allison Mowry, RFA Copywriting Intern

After 13 exciting weeks, my internship has reached the end. While I’m excited to jump into my senior year at Ohio University, it’s sad to leave such an amazing agency filled with the most amazing people. I think the only way to really describe my experience at Ron Foth Advertising would be to say that […]

Eyes of A High School Mentee | By Kennedy Young

Intern? No. Mentee? Yes. As a senior at Olentangy Liberty High School, I’ve officially become a mentee. A mentee is a person who is advised, trained, or counseled by a mentor. This year I have the opportunity to find three placements of my choice, at companies that benefit my career choice in the future. At first, […]

7 Tips for Taking Your Email Marketing to the Next Level

Did you know email marketing has three times as many user accounts as Twitter and Facebook combined? If executed strategically, email marketing can also be the most cost effective way to drive conversions and speak directly to your customers about their specific interests. These email marketing tips will help you boost email performance and increase […]

4 Ways For Your Brand to Become Insta-Famous

Its 2016, where can you find people engaging and spending the majority of their time? Social media. As a marketing professional you already know this.  With the many social media platforms readily available to the general public at any given time, Instagram is by far the leading platform with the most active users.  Think about all […]