Archives of Social

Political Ads on Social/Digital

The 2020 US Presidential election may still be several months away, but the candidates have already spent millions on social media advertising. Digital ad spend is expected to hit a record high of $1.34 billion for this political cycle.  In response to their role in the 2016 US Presidential election, tech companies have recently announced […]

This Month in Social Media: February 2020

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates. Here are the top 4 stories This Month in Social Media: February […]

This Month in Social Media: January 2020

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates. Here are the top 5 stories This Month in Social Media: January 2020 […]

The Stomach-Turning State of Restaurant Labor – And How We’ll Help

  As consumers get hungrier for dining in each restaurant category, the kitchens are beginning to starve. Thanks to a strong economy and rising levels of disposable income, growth in the restaurant industry has been booming as consumers become less price sensitive with their meal selections. Meanwhile, teen involvement in the labor force has continued […]

This Month in Social Media: November 2019

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates. Here are the top 5 stories This Month in Social Media: November […]

What’s the Story with Social Media Today?

Does it seem like you’re getting served an article every day about what’s new in social media? That’s because it’s always changing. Social platforms are certainly the most fickle of all media sources. Spearheaded by Facebook, and the onslaught of scrutiny they have been under, social platforms need to continually adapt, evolve and respond to […]

Eyes of A High School Mentee | By Kennedy Young

Intern? No. Mentee? Yes. As a senior at Olentangy Liberty High School, I’ve officially become a mentee. A mentee is a person who is advised, trained, or counseled by a mentor. This year I have the opportunity to find three placements of my choice, at companies that benefit my career choice in the future. At first, […]

7 Tips for Taking Your Email Marketing to the Next Level

Did you know email marketing has three times as many user accounts as Twitter and Facebook combined? If executed strategically, email marketing can also be the most cost effective way to drive conversions and speak directly to your customers about their specific interests. These email marketing tips will help you boost email performance and increase […]