Archives of Technology

This Month in Social Media: February 2020

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates. Here are the top 4 stories This Month in Social Media: February […]

This Month in Social Media: January 2020

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates. Here are the top 5 stories This Month in Social Media: January 2020 […]

The Stomach-Turning State of Restaurant Labor – And How We’ll Help

  As consumers get hungrier for dining in each restaurant category, the kitchens are beginning to starve. Thanks to a strong economy and rising levels of disposable income, growth in the restaurant industry has been booming as consumers become less price sensitive with their meal selections. Meanwhile, teen involvement in the labor force has continued […]

This Month in Social Media: November 2019

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates. Here are the top 5 stories This Month in Social Media: November […]

Eyes of A High School Mentee | By Kennedy Young

Intern? No. Mentee? Yes. As a senior at Olentangy Liberty High School, I’ve officially become a mentee. A mentee is a person who is advised, trained, or counseled by a mentor. This year I have the opportunity to find three placements of my choice, at companies that benefit my career choice in the future. At first, […]

7 Tips for Taking Your Email Marketing to the Next Level

Did you know email marketing has three times as many user accounts as Twitter and Facebook combined? If executed strategically, email marketing can also be the most cost effective way to drive conversions and speak directly to your customers about their specific interests. These email marketing tips will help you boost email performance and increase […]

Social Media News – October Edition

Social Media trends change weekly – we get the craziness of trying to stay up on what’s happening. In our first monthly report, we try and highlight the biggest shifts and compile them, (sometimes directly from the respective source) for our clients and site visitors. Please enjoy October’s reporting. Snapchat Brings Bitmojis to Life with […]

Smart Speakers: A Glimpse Into the Future?

Technology is advancing at a seemingly unstoppable rate. From kiosk ordering, to automated food assembly lines, to deliveries via drone, new technology is everywhere and isn’t slowing down anytime soon. The robots are coming and as a tech nerd and advertising professional, I, for one, am happy to welcome our new robot overlords if it […]

Program Your Mind Around Programmatic Media Buying

Programmatic media buying is about as misunderstood as quantum physics. Ok… maybe that analogy is a bit off base, but the truth is – there’s a TON of confusion around programmatic, how it works, what the capabilities are, and how to get started. If you work in marketing/advertising and you’re like me, you may hear […]

Location-Based Apps on Mobile: Game Changer for Advertisers

The popularity of mobile advertising has increased as brands have harnessed the effectiveness of location-based technology. Before this innovation, mobile ads and messaging functioned as if they were on a desktop platform. They utilized banners, overlays and pre-roll videos that targeted a specific demographic based on tracking measures. Although the messaging may have resonated with the […]
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