news

wild day on the links

September 27, 2016 -

It was raining cats and dogs – or maybe lions and wolves – at yesterday’s Jack Hanna Conservation Cup at Safari Golf Club. But a good time was had by all, and it was all for a fantastic cause. Thanks to Tom Stalf and the whole Columbus Zoo crew for a great event!

millennials on the move!

September 09, 2016 -

Congratulations to these three on their big promotions. Graham and Julia are now Account Executives, and Brooke is an Assistant Account Executive. Their hard work and progressive thinking make them an important part of our marketing family. Way to go, young Fothies…way to go!

dog days of the summer games

August 12, 2016 -

Look for these poodles and our new national Cosequin campaign launching during all the Olympic excitement on NBC!

diy friday

August 05, 2016 -

All of us chipped in today to put the finishing touches on this summer’s building beautification project. To quote the old proverb, “Many hands make light work.”

neil armstrong “stars” in new campaign

August 04, 2016 -

It’s one of the most famous quotes of all time – “That’s one small step for man, one giant leap for mankind” – and it’s the centerpiece of our new campaign for the Twilight Zone: Deep Reefs Revealed exhibit at the California Academy of Sciences. The Armstrong family personally approved the audio clip’s usage, because, much like that walk on the moon, Academy scientists are boldly diving into a new frontier. Watch it here.

santa monica soul sounds great in any language

July 27, 2016 -

Italian. Chinese. German. Portuguese. Korean. Japanese. French. Spanish. 
8 languages…13 countries…one amazing destination! #noteasytoproofread #seesantamonica

celebrating one giant leap

July 20, 2016 -

Today is the official anniversary of Neil Armstrong’s famous first steps on the Moon!  We are so proud to collaborate with his foundation and use one of history’s most famous quotes in our new “Leap Deep” campaign for the California Academy of Sciences.

award-winning senior creative joins foth

July 13, 2016 -

We’re pleased to announce a major new hire, Mike Wilson as Senior Art Director. An experienced creative director with roots in art direction and design, Mike was recruited from Indianapolis, where he helped lead some of the Midwest’s most respected ad agencies and design firms. With nearly 20 years in the industry, he has developed successful campaigns for BMW, Fifth Third Bank, hhgregg, USA Gymnastics, the Indiana Pacers, the Indianapolis Symphony Orchestra and other top brands.

Mike will be an important part of our growing creative team, bringing an award-winning combination of strategy, technology and artistry. He will help lead the agency in conceptual art direction, as well as traditional and digital design for all clients.

Fun fact: Mike’s been playing hockey all his life, and in college was a goalie on the Indiana Hoosier hockey team. He even helped lead the Hoosiers to the NCAA national championship game in 1994 and 1998.

Welcome to your new team, Mike. We’re glad you’re here!

ohhh myyy! george takei stars in new campaign

July 12, 2016 -

Our mission: To boldly go where no radio spot has gone before. Star Trek legend George Takei (Mr. Sulu) lends his distinctive voice and one-of-a-kind personality to the California Academy of Sciences’ newest original planetarium show, “Incoming!” He was the film’s narrator, and voiced our radio and digital campaign as well. George, in our humble opinion, if your voice were a Star Trek phaser, it’d be set to “stunning.”

agency names and brands rockin’ new waterslide

June 23, 2016 -

Introducing the only waterslide of its kind in America! When Zoombezi Bay waterpark asked us to create the branding for their newest attraction we knew we needed something wild. The result: SoundSurfer, King of the Beats. Riders get to decide how they slide, choosing from 40 songs and light shows while they twist their way through 512 feet of awesomeness. TV, radio, print, digital and social are roaring all summer long.

wp glimcher hires foth as media agency of record

June 21, 2016 -

We’re pleased to announce that WP Glimcher, a premier retail real estate brand with a portfolio of 118 shopping centers nationwide, has selected Ron Foth Advertising as their agency of record for media services. Our newest client owns and manages retail centers throughout the U.S., including enclosed regional malls, open-air lifestyle centers and community centers. As agency of record, we will develop a comprehensive media strategy and customized media plans for nearly 120 properties, covering 30 states and over 50 markets. The agency will handle all media planning and buying functions – including TV, radio, digital, social, out of home, print and direct mail – as well as creative development and production.

new zoo campaign featured in adweek

June 15, 2016 -

Our funny and funky new campaign for the Columbus Zoo just got some props from ADWEEK. Check out the story and the spot here.