What’s Happening in Social Media

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates: This Month in Social Media. To kick things off, here are the […]
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Let’s Talk “Men-yoos”

Menu [men-yoo]: (noun) a list of dishes available at a restaurant, according to the dictionary.  From the placemats you colored on as a kid to the goodies you peruse on GrubHub, you’ve been looking at menus for a long time. But have you ever thought about the psychology behind them? Menus come in all shapes […]
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Under the Influence: How Social Media Shapes our World

Let’s talk about influencers. Is it just me or do you find yourself in a constant scroll through life? You may think “that’s awkward she wrote scroll instead of ‘stroll,’” but I did, in fact, intentionally type “scroll.” I am endlessly scrolling through life these days. Whether that be on a casual journey through Instagram […]
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Brand Integration – Is It Right for Your Client?

In today’s marketing environment, there are so many channels to choose from to reach your target audience. From broadcast to cable to OTT to digital to search and more, it can be a challenge to determine what mediums to use that will most effectively and efficiently capture your audience for awareness, sales and ultimately brand […]
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Standing out From the Crowd in a World Filled with Ads.

On a typical day, the average person will see and hear hundreds of ads, from social media to digital to radio & television and everywhere in between.  This shockingly large number creates a need for brands to stand out from competitors and connect with the audience in a creative and impactful way. One of the […]
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More on the Google vs. Amazon Battlefront: Amazon Acquires Sizmek

News has recently broken that Amazon has officially acquired Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which leaves one begging the question: What does this news mean for advertisers? For current agencies using Sizmek, things won’t be changing much. For the time being, Sizmek will continue operating separately from Amazon Advertising. These companies […]
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The Future of Advertising

The advertising industry is changing. Between the ever-evolving technology landscape and a backlash against the perceived overload of advertising, winning consumers’ attention while keeping up with the trends can be tough to navigate. Here are some notable trends that advertisers should keep in mind when developing their future strategies. Shifting Ad Budgets: Channels Aren’t the […]
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© Ron Foth Advertising 2019