INSIGHTFUL THINKING WE THINK YOU SHOULD THINK ABOUT. 

The Future of Advertising

The advertising industry is changing. Between the ever-evolving technology landscape and a backlash against the perceived overload of advertising, winning consumers’ attention while keeping up with the trends can be tough to navigate. Here are some notable trends that advertisers should keep in mind when developing their future strategies. Shifting Ad Budgets: Channels Aren’t the […]
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What’s the Story with Social Media Today?

Does it seem like you’re getting served an article every day about what’s new in social media? That’s because it’s always changing. Social platforms are certainly the most fickle of all media sources. Spearheaded by Facebook, and the onslaught of scrutiny they have been under, social platforms need to continually adapt, evolve and respond to […]
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Eyes of A High School Mentee | By Kennedy Young

Intern? No. Mentee? Yes. As a senior at Olentangy Liberty High School, I’ve officially become a mentee. A mentee is a person who is advised, trained, or counseled by a mentor. This year I have the opportunity to find three placements of my choice, at companies that benefit my career choice in the future. At first, […]
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7 Tips for Taking Your Email Marketing to the Next Level

Did you know email marketing has three times as many user accounts as Twitter and Facebook combined? If executed strategically, email marketing can also be the most cost effective way to drive conversions and speak directly to your customers about their specific interests. These email marketing tips will help you boost email performance and increase […]
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Social Media News – October Edition

Social Media trends change weekly – we get the craziness of trying to stay up on what’s happening. In our first monthly report, we try and highlight the biggest shifts and compile them, (sometimes directly from the respective source) for our clients and site visitors. Please enjoy October’s reporting. Snapchat Brings Bitmojis to Life with […]
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Smart Speakers: A Glimpse Into the Future?

Technology is advancing at a seemingly unstoppable rate. From kiosk ordering, to automated food assembly lines, to deliveries via drone, new technology is everywhere and isn’t slowing down anytime soon. The robots are coming and as a tech nerd and advertising professional, I, for one, am happy to welcome our new robot overlords if it […]
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Program Your Mind Around Programmatic Media Buying

Programmatic media buying is about as misunderstood as quantum physics. Ok… maybe that analogy is a bit off base, but the truth is – there’s a TON of confusion around programmatic, how it works, what the capabilities are, and how to get started. If you work in marketing/advertising and you’re like me, you may hear […]
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© Ron Foth Advertising 2018