INSIGHTFUL THINKING WE THINK YOU SHOULD THINK ABOUT. 

Eyes of A High School Mentee | By Kennedy Young

Intern? No. Mentee? Yes. As a senior at Olentangy Liberty High School, I’ve officially become a mentee. A mentee is a person who is advised, trained, or counseled by a mentor. This year I have the opportunity to find three placements of my choice, at companies that benefit my career choice in the future. At first, […]
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7 Tips for Taking Your Email Marketing to the Next Level

Did you know email marketing has three times as many user accounts as Twitter and Facebook combined? If executed strategically, email marketing can also be the most cost effective way to drive conversions and speak directly to your customers about their specific interests. These email marketing tips will help you boost email performance and increase […]
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Social Media News – October Edition

Social Media trends change weekly – we get the craziness of trying to stay up on what’s happening. In our first monthly report, we try and highlight the biggest shifts and compile them, (sometimes directly from the respective source) for our clients and site visitors. Please enjoy October’s reporting. Snapchat Brings Bitmojis to Life with […]
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Smart Speakers: A Glimpse Into the Future?

Technology is advancing at a seemingly unstoppable rate. From kiosk ordering, to automated food assembly lines, to deliveries via drone, new technology is everywhere and isn’t slowing down anytime soon. The robots are coming and as a tech nerd and advertising professional, I, for one, am happy to welcome our new robot overlords if it […]
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Program Your Mind Around Programmatic Media Buying

Programmatic media buying is about as misunderstood as quantum physics. Ok… maybe that analogy is a bit off base, but the truth is – there’s a TON of confusion around programmatic, how it works, what the capabilities are, and how to get started. If you work in marketing/advertising and you’re like me, you may hear […]
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Location-Based Apps on Mobile: Game Changer for Advertisers

The popularity of mobile advertising has increased as brands have harnessed the effectiveness of location-based technology. Before this innovation, mobile ads and messaging functioned as if they were on a desktop platform. They utilized banners, overlays and pre-roll videos that targeted a specific demographic based on tracking measures. Although the messaging may have resonated with the […]
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Gen Z Must-Haves for Marketers

I’m not sure a generation exists outside of the Millennials who have been researched more… but Gen Z is becoming a powerful force in the US population and are the new youth of America. Who are the Gen Z’s? They are Americans born after the Millennials from 1995 to present. Gen Z, with more than […]
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Gotta Catch ‘Em All – The Pokémon Go Frenzy is Underway

Notice any abnormal activity from your kids this past weekend?  As my son and I were driving down 71-S towards Cincinnati to visit some college campuses I noticed him playing a game on his phone that had him totally immersed and pre-occupied – more so than normal. Friday night, his best friend and his brothers (mind you […]
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Travelers Are On the Road Again

Family road trips are memories never to be forgotten. Raised in a large Catholic family, one of seven kids – there are so many stories, fights, endless teasing and many rounds of car bingo that are forever etched into our souls. I remember the entire family filling into our station wagon like sardines and away […]
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© Ron Foth Advertising 2017