INSIGHTFUL THINKING WE THINK YOU SHOULD THINK ABOUT. 

Media Update: Disney Shakes Up Your Regional Sports Coverage

I’m a baseball fan…and calling myself a ‘fan’ may be putting it too mildly. Specifically, I’m a fan of the much-maligned Cincinnati Reds. There isn’t a ton to cheer about there lately, but I’m in way too deep to stop caring now. Plus, rooting for a bad sports team builds character…at least that’s what I […]
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This Month in Social Media: September 2019

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates. Here are the top 6 stories This Month in Social Media: September […]
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What’s Happening in Social Media

From algorithms to privacy – and everything in between – the social media landscape is continuously changing. And keeping up with the latest can be tough. To help ease the burden, we’ve created a monthly recap of the most significant social media updates: This Month in Social Media. To kick things off, here are the […]
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Let’s Talk “Men-yoos”

Menu [men-yoo]: (noun) a list of dishes available at a restaurant, according to the dictionary.  From the placemats you colored on as a kid to the goodies you peruse on GrubHub, you’ve been looking at menus for a long time. But have you ever thought about the psychology behind them? Menus come in all shapes […]
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Under the Influence: How Social Media Shapes our World

Let’s talk about influencers. Is it just me or do you find yourself in a constant scroll through life? You may think “that’s awkward she wrote scroll instead of ‘stroll,’” but I did, in fact, intentionally type “scroll.” I am endlessly scrolling through life these days. Whether that be on a casual journey through Instagram […]
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Brand Integration – Is It Right for Your Client?

In today’s marketing environment, there are so many channels to choose from to reach your target audience. From broadcast to cable to OTT to digital to search and more, it can be a challenge to determine what mediums to use that will most effectively and efficiently capture your audience for awareness, sales and ultimately brand […]
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Standing out From the Crowd in a World Filled with Ads.

On a typical day, the average person will see and hear hundreds of ads, from social media to digital to radio & television and everywhere in between.  This shockingly large number creates a need for brands to stand out from competitors and connect with the audience in a creative and impactful way. One of the […]
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More on the Google vs. Amazon Battlefront: Amazon Acquires Sizmek

News has recently broken that Amazon has officially acquired Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which leaves one begging the question: What does this news mean for advertisers? For current agencies using Sizmek, things won’t be changing much. For the time being, Sizmek will continue operating separately from Amazon Advertising. These companies […]
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© Ron Foth Advertising 2019