INSIGHTFUL THINKING WE THINK YOU SHOULD THINK ABOUT. 

Gen Z Must-Haves for Marketers

I’m not sure a generation exists outside of the Millennials who have been researched more… but Gen Z is becoming a powerful force in the US population and are the new youth of America. Who are the Gen Z’s? They are Americans born after the Millennials from 1995 to present. Gen Z, with more than […]
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Gotta Catch ‘Em All – The Pokémon Go Frenzy is Underway

Notice any abnormal activity from your kids this past weekend?  As my son and I were driving down 71-S towards Cincinnati to visit some college campuses I noticed him playing a game on his phone that had him totally immersed and pre-occupied – more so than normal. Friday night, his best friend and his brothers (mind you […]
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Travelers Are On the Road Again

Family road trips are memories never to be forgotten. Raised in a large Catholic family, one of seven kids – there are so many stories, fights, endless teasing and many rounds of car bingo that are forever etched into our souls. I remember the entire family filling into our station wagon like sardines and away […]
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What’s Really in Mind of a Destination Deciding Millennial

We have lived through a recession, a war, and a mobile revolution. All of these events have shaped our opinions and behaviors in every aspect of our lives, especially how we consume information when considering travel. We watched our parents, grandparents, mentors, and virtually every adult in our immediate vicinity panic when the recession hit. […]
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3 Ways Mobile Technology is Changing Mealtime Decisions

There’s no doubt that technological innovations are developing at lightning speed. New apps and digital platforms are created daily—and they have the power to scale from a few hundred users to several hundred thousand users in what seems like overnight. For QSR brands, staying ahead of this generative curve can be overwhelming, especially when we […]
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4 Ways For Your Brand to Become Insta-Famous

Its 2016, where can you find people engaging and spending the majority of their time? Social media. As a marketing professional you already know this.  With the many social media platforms readily available to the general public at any given time, Instagram is by far the leading platform with the most active users.  Think about all […]
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The Gambling Debate Between Fantasy Spots & Casinos Heats Up!

Recently I was reading an article in The Washington Post and learned that it wasn’t all that long ago that the game of pinball was outlawed around the United States.  Pinball was going to ruin the youth of America and seduce them into a lifetime of gambling. Pinball was declared a game of chance, rather […]
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Everything You Should Know About the SXSW 16′ Snapchat Takeover

March 16th wrapped up another successful year for South by Southwest Interactive.  The 10-day interactive media, film, and musical festival gave marketers a huge opportunity to showcase their products and deliver a strong presence on social media.  The constant social media updates through Twitter, Facebook, Instagram and Snapchat let people experience the event far from Austin. […]
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