INSIGHTFUL THINKING WE THINK YOU SHOULD THINK ABOUT. 

Standing out From the Crowd in a World Filled with Ads.

On a typical day, the average person will see and hear hundreds of ads, from social media to digital to radio & television and everywhere in between.  This shockingly large number creates a need for brands to stand out from competitors and connect with the audience in a creative and impactful way. One of the […]
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More on the Google vs. Amazon Battlefront: Amazon Acquires Sizmek

News has recently broken that Amazon has officially acquired Sizmek Ad Server and Sizmek Dynamic Creative Optimization (DCO), which leaves one begging the question: What does this news mean for advertisers? For current agencies using Sizmek, things won’t be changing much. For the time being, Sizmek will continue operating separately from Amazon Advertising. These companies […]
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The Future of Advertising

The advertising industry is changing. Between the ever-evolving technology landscape and a backlash against the perceived overload of advertising, winning consumers’ attention while keeping up with the trends can be tough to navigate. Here are some notable trends that advertisers should keep in mind when developing their future strategies. Shifting Ad Budgets: Channels Aren’t the […]
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What’s the Story with Social Media Today?

Does it seem like you’re getting served an article every day about what’s new in social media? That’s because it’s always changing. Social platforms are certainly the most fickle of all media sources. Spearheaded by Facebook, and the onslaught of scrutiny they have been under, social platforms need to continually adapt, evolve and respond to […]
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© Ron Foth Advertising 2019