It can be armor or camouflage. Attract a mate or influence identity. Yes, from feathers and fur to human hues, skin has amazing powers. And our campaign for this exhibit at the California Academy of Sciences invites guests to discover its many mysteries. Digital, print, radio and outdoor offer an up-close look at what makes skin so special, while our “Generation Why” commercials feature a little girl’s natural curiosity about one of nature’s true wonders.