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Carnivores vs Herbivores

During a visit to the Columbus Zoo, a group of us overheard a docent describing an animal’s diet to a curious kid. As it turns out, “What do they eat?” is a commonly asked question about the creatures at the Zoo. “Come ‘N Get It,” a campaign which playfully pits the Zoo’s carnivores against its herbivores, was born. Executions included an epic, back-and-forth rap battle for TV—featured in Adweek—as well as feisty outdoor, digital, radio and print executions.

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