Skeptical about the power of radio? Keep reading. We tested a “radio-only” campaign for America’s windshield repair and replacement leader Safelite AutoGlass in key markets nationwide. Strong copy and testimonials by actual Safelite technicians, combined with a heavy media buy and smart placement, drove response through the roof. The campaign is now expanding into more markets around the country in both English and Spanish.
July 2, 2007
12 years ago