On a typical day, the average person will see and hear hundreds of ads, from social media to digital to radio & television and everywhere in between. This shockingly large number creates a need for brands to stand out from competitors and connect with the audience in a creative and impactful way. One of the first things to consider is how you want your brand to be perceived. This is going to determine how people will view the brand in a split-second when they see or hear the logo/name. Another important aspect is mastering the ability to target and then draw in the attention of the audience. Once you have their attention, telling your story becomes crucial since this will leave a lasting impact and create an emotional connection between your brand and the target audience. Being able to connect and tell this story is vital for any company and/or organization in terms of building awareness and growing the business. The more engagements and reactions created from this connection, the closer you will be to creating the reputation and trust you desire. The reactions of your target audience will then directly relate to business and brand expansion, while positively increasing the brands image. In any market, mastering the ability to successfully connect with the audience will set you apart from the numerous ads out there, and spark an interest amongst the viewers that will then lead to the growth you are intending to create.
Using Creativity to Get Your Message Across
Creativity is an extremely effective tool to utilize in order to stand out from the crowd in today’s overwhelmingly competitive market. This is what captures the attention of the audience and gives the brand time to shine. It has been proven time over time that the more creative an ad is, the more likely it is for the viewers to associate the brand as higher quality and help set you apart. This is why it’s important to always think outside the box, while staying inside the brand, to create a truly original message. But remember, as far as creativity goes, there is no secret recipe. Creativity is what forms the distinctions made by the audience in an overly competitive marketplace. Having said that, you can see the importance of leaving an impact on your audience in a highly creative & targeted way, and how this will ultimately lead to the growth of your brand and overall business
Sources:
https://www.marypomerantzadvertising.com/blog/top-10-ways-to-reach-your-target-audience
https://hbr.org/2013/06/creativity-in-advertising-when-it-works-and-when-it-doesnt
https://learn.g2.com/brand-marketing
https://roundhouse.cc/us/8-creative-ways-for-your-marketing-message-to-stand-out
