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double the diva

They both claim it was purely a coincidence; however, you be the judge. Media’s Beth and Danita both happened to wear the exact same outfit to work today. The same black fur vest jacket, the same purple sweater, same jeans, same socks and black shoes. We’ve seen it at the Oscars before, but never here […]

king of the beasts

It was the roar heard around the world. USA Today Travel Guide has just ranked the Columbus Zoo the #1, top dog, numero uno, best of the best zoo in America! (Yep, even better than the San Diego Zoo.) So a big thumbs up, hooves up, claws up and fins up to everyone. We’re proud […]

ho, ho, hip hop!

Tis’ the season for RFA’s annual holiday party. For the second year in a row it was held at Powell’s Maca Cafe. A cozy, hip hangout with plenty of great food (can’t get enough of that garlic shrimp), drink, and laughs for everyone. The night ended with a comedy sketch performed by our own Gene […]

marketing ohio to a hungry crowd

The appetizers were tasty. The salmon was delicious. And the desserts were amazing. But based on the enthusiastic response, we’d have to say the real crowd favorite at December’s American Marketing Association luncheon was our new Ohio Tourism campaign. Dave, Ron Jr. and State Tourism Director Amir Eylon presented the research, strategy, creative and media […]

the dynamic duo:  batman & cole-man

To help us promote Batman’s upcoming appearance at the Columbus Zoo, we recruited another protector of the city: Columbus Mayor Michael Coleman. As part of our fun, tongue-in-cheek campaign, Mayor Coleman proclaimed that the Columbus Zoo and Aquarium was changing its name to the “Gotham City Zoo and Aquarium.” Here’s our Sr. Audio Engineer Doug […]

rocky vii – a true underdog story

Who was the greatest of all time? If two athletes from two different eras could actually compete against one another who would come out on top? Well, we found out Friday in a packed RFA lobby. With all seats filled and standing room only left, Mike “Big Boy” Foth and Susie Shire went head to […]

wendy’s rocks the nation

Always looking for the newest way to connect with the customer, RFA Media steps up in a big way! That’s because we’ve struck a deal with Nationwide Arena (home of the NHL’s Columbus Blue Jackets and host to a variety of the biggest concerts) to have our client Wendy’s be the sole sponsor of all […]

Ideas on the Island

Tourist destinations from everywhere gathered at Lake Erie’s Put-in-Bay for a day of learning and thinking “Outside the Box but Inside the Brand.” Dave and Ron delivered the creative seminar that included everything from strategic thinking, brainstorming exercises and a variety of new and exciting ways to find that creative inspiration…which even included sampling locally […]

wendy’s goes a mile high

Thirsty? We’ll we’ve got just the thing…Introducing Wendy’s 2008 Denver Broncos souvenir schedule cup. It’s a whopping 44 ounces! Teaming up with Broncos linemen, Montrae Holland & Ryan Harris, we launched a new TV, radio and in-store campaign that’s sure to drive NFL fans to their favorite Wendy’s restaurant. And as you can see, Milissa, […]

two big cowboys, one new camera

We just finished shooting a fun new campaign in Dallas for Wendy’s starring Cowboys offensive linemen and Pro-Bowlers Andre Gurode and Flozell Adams. They weren’t the only stars of the spot; so was the new camera we shot it with. We used the brand new Red One 4K camera, the most talked-about and leading-edge digital […]