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Ohio Governor Ted Strickland, Lt. Governor Lee Fisher and the entire Tourism team kicked off our new Ohio Tourism campaign in a big way right on the Statehouse lawn. It was a PR event to remember, with tons of news coverage, hundreds of Ohio attractions, and a couple thousand potential tourists. It’s true, Ohio’s too […]

Yes, the crowd roared when the Columbus Zoo and Aquarium was named Outstanding Marketer of the Year at the 2008 Achievement in Marketing Awards. Sponsored by the American Marketing Association, the AIM Awards honor the best marketing campaigns based on creativity, innovation and overall effectiveness. Here we are basking in the glow of that egg-shaped […]

We invented the name, designed the logo, and developed the entire identity, now it’s time to unleash the one and only Zoombezi Bay, right next to the Columbus Zoo. The name and logo were created to communicate zoo, zooming water rides and the exotic excitement of Africa’s Zambezi River. (Kids may not get all that […]

We’re proud to say we’ve been named agency of record for the Ohio Tourism Division. After an extensive six-month review process, we were awarded the state of Ohio’s travel and tourism business based on a combination of strategic insight, breakthrough creative and innovative media solutions. To get ready for the campaign launch, we’ve been shooting […]

We admit it, it’s nice to win. And we did. RFA won a whopping 15 Addy Awards recently from the American Advertising Federation. The winners included two Judge’s Choice Awards, for Best Radio Campaign (The Ohio State University), and Best TV Campaign (Wendy’s Restaurants), plus an impressive nine Addys for The Columbus Zoo and Aquarium. […]

While visiting a client in San Francisco, we made a pilgramige to Jack Kerouac’s famous hangout bar and attempted to channel his creative spirit. Here are some photos. Cheers.

Everybody loves seeing a new arrival at the zoo. That includes our brand new logo for the world-famous Columbus Zoo and Aquarium. The bold icon, with its primitive, tribal letters and hidden animal Z, is showing up in print, TV, collateral and hundreds of new signs as the Zoo undergoes the biggest expansion in its […]

To dramatize how Wendy’s lets you customize your meal, we hired artists around the world to customize Wendy herself. The result? A striking series of in-store posters, viral videos, cinema ads, and a microsite where customers could create their own one-of-a-kind Wendy.

It’s not your normal welcoming committee, that’s for sure. As visitors to the Columbus Airport walk toward baggage claim, they’re greeted by an unexpected sight: A 24-ft., 303-lb. python that just swallowed somebody’s suitcase. It’s our award-winning wallscape for the Columbus Zoo promoting Fluffy, the world’s largest python. The “Lost Luggage?” posting has been a […]

Skeptical about the power of radio? Keep reading. We tested a “radio-only” campaign for America’s windshield repair and replacement leader Safelite AutoGlass in key markets nationwide. Strong copy and testimonials by actual Safelite technicians, combined with a heavy media buy and smart placement, drove response through the roof. The campaign is now expanding into more […]