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To help us promote Batman’s upcoming appearance at the Columbus Zoo, we recruited another protector of the city: Columbus Mayor Michael Coleman. As part of our fun, tongue-in-cheek campaign, Mayor Coleman proclaimed that the Columbus Zoo and Aquarium was changing its name to the “Gotham City Zoo and Aquarium.” Here’s our Sr. Audio Engineer Doug […]

Who was the greatest of all time? If two athletes from two different eras could actually compete against one another who would come out on top? Well, we found out Friday in a packed RFA lobby. With all seats filled and standing room only left, Mike “Big Boy” Foth and Susie Shire went head to […]

Always looking for the newest way to connect with the customer, RFA Media steps up in a big way! That’s because we’ve struck a deal with Nationwide Arena (home of the NHL’s Columbus Blue Jackets and host to a variety of the biggest concerts) to have our client Wendy’s be the sole sponsor of all […]

Tourist destinations from everywhere gathered at Lake Erie’s Put-in-Bay for a day of learning and thinking “Outside the Box but Inside the Brand.” Dave and Ron delivered the creative seminar that included everything from strategic thinking, brainstorming exercises and a variety of new and exciting ways to find that creative inspiration…which even included sampling locally […]

Thirsty? We’ll we’ve got just the thing…Introducing Wendy’s 2008 Denver Broncos souvenir schedule cup. It’s a whopping 44 ounces! Teaming up with Broncos linemen, Montrae Holland & Ryan Harris, we launched a new TV, radio and in-store campaign that’s sure to drive NFL fans to their favorite Wendy’s restaurant. And as you can see, Milissa, […]

We just finished shooting a fun new campaign in Dallas for Wendy’s starring Cowboys offensive linemen and Pro-Bowlers Andre Gurode and Flozell Adams. They weren’t the only stars of the spot; so was the new camera we shot it with. We used the brand new Red One 4K camera, the most talked-about and leading-edge digital […]

Ohio Governor Ted Strickland, Lt. Governor Lee Fisher and the entire Tourism team kicked off our new Ohio Tourism campaign in a big way right on the Statehouse lawn. It was a PR event to remember, with tons of news coverage, hundreds of Ohio attractions, and a couple thousand potential tourists. It’s true, Ohio’s too […]

Yes, the crowd roared when the Columbus Zoo and Aquarium was named Outstanding Marketer of the Year at the 2008 Achievement in Marketing Awards. Sponsored by the American Marketing Association, the AIM Awards honor the best marketing campaigns based on creativity, innovation and overall effectiveness. Here we are basking in the glow of that egg-shaped […]

We invented the name, designed the logo, and developed the entire identity, now it’s time to unleash the one and only Zoombezi Bay, right next to the Columbus Zoo. The name and logo were created to communicate zoo, zooming water rides and the exotic excitement of Africa’s Zambezi River. (Kids may not get all that […]

We’re proud to say we’ve been named agency of record for the Ohio Tourism Division. After an extensive six-month review process, we were awarded the state of Ohio’s travel and tourism business based on a combination of strategic insight, breakthrough creative and innovative media solutions. To get ready for the campaign launch, we’ve been shooting […]