TENACIOUS. DISCIPLINED. LOYAL. OUR BULLDOG APPROACH TO MEDIA
Nobody protects your media dollars like we do. We're strong negotiators, with just the right mix of discipline and creativity. That “bulldog” tenacity leads to some amazing results. In fact, Ron Foth Advertising has a history with new clients of improving the quality of the buy, while lowering rates 15% - 20%. Then we stretch media budgets even farther with value-added promotions worth an extra 25% of the spend.
Not only that, we're always digging to find new ways to connect with the target. Our planners and buyers constantly seek out new media options, innovative promotions and nontraditional methods to ensure the best possible ROI. Simply put, we treat our clients' dollars as if they were our own.
THE HIGHEST STANDARDS
Today’s marketplace puts ever-tightening demands on company expenditures, and media is no exception. You want your dollars to work harder. Smarter. And still deliver results. Over the years, we’ve developed a list of key benchmarks to measure our success:
• We drive business and exceed sales expectations while simultaneously helping clients build their brand.
• We help retailers, restaurants and other destination clients generate traffic.
• We increase annual comparable sales.
• We maximize vendor programs.
• We go beyond just purchasing spots or securing space. We strive to undererstand the target consumer on all levels.
• We get into the mind of clients’ customers and in turn develop a strategic media plan that will make them not only take notice, but take action.
• We guarantee our rates to be a minimum of 15% below market value. We are seasoned negotiators who know how to stretch advertising budgets.
• We guarantee a minimum of 25% return on a client’s advertising budget via meaningful, no-charge added value media extensions and promotions.
• We have an exemplary broadcast post-buy track record of consistently exceeding industry standards.
• We have a history of reducing new client media costs without sacrificing the overall quality of the buy.
COMPLETE MEDIA CAPABILITIES
Our experience covers planning, negotiation and placement of all types of media.
• Network TV
• National Cable TV
• Spot TV
• Spot Radio
• Newspapers
• Magazines
• Out-of-home
• Internet
• New Media – Gaming, VOD, Text Messaging, Webcasts, Podcasting, Product Placement and more
• Direct Marketing
• Multicultural Marketing
• Direct Response – Driving Customer Acquisition and Retention
MEDIA PLACEMENT COAST-TO-COAST... AND BEYOND
The cumulative knowledge and expertise we have gained by negotiating media in over 40 states and 150 markets – including nearly 100% of the top 50 DMAs in the U.S.– provides a competitive edge for our clients. Our extensive experience includes all regions of the country, as well as international campaigns throughout Europe.
• The West
• Deep South
• Northeast
• The Plains
• The East Coast
• The Mid-Atlantic
• The Midwest
BETTER RESEARCH = BETTER RESULTS
RFA has a full complement of quantitative and qualitative media tools and research capabilities available to all clients at no additional cost. We utilize syndicated research products, such as:
• Scarborough
• Media Audit
• MediaMark Research (MRI)
These qualitative tools enable RFA to analyze media usage patterns, product usage and shopping patterns. We also use them to analyze demographic and geographic profiles to better identify who your target customers are and the most effective methods to reach them.
POST-BUY: EVALUATING, LEARNING, PERFECTING
The audience is targeted. The profiles reviewed. The media is placed. And our job is just beginning. After the campaign runs, we evaluate how the buy performed against our set goals. We analyze how well we have met our client’s objectives. We toss some things out. The things that worked, we keep. We inject new ideas and keep learning with the mission of delivering superior returns on your media investment.