Columbus Zoo, Zoombezi Bay win RUBY Awards

Our campaigns for the Columbus Zoo and Zoombezi Bay water park were both big winners at the RUBY Awards, presented by the Ohio Travel Association. The RUBYs honor outstanding creative work in the travel and tourism industry from across Ohio. The Zoo was honored for Best TV commercial as well as for radio and brochure. Zoombezi Bay was recognized for overall marketing campaign, TV, radio and brochure.

Cindi Pochatek named Art Director

Ron Foth Advertising is pleased to welcome Cindi Pochatek as our newest Art Director. Cindi brings a wealth of branding and digital design experience working as an art director for Victoria’s Secret, Office Depot, American Greetings, the international design consultancy Fitch, and the Via ad agency in Maine. She has also been a design instructor at the Columbus College of Art and Design. Ever the creative soul, Cindi has had her photography displayed at galleries throughout the Midwest, and is even a licensed yoga instructor. Welcome to the team, Cindi!

Columbus Zoo’s “Get Closer“ named Best Zoo Commercial in international competition

Even a grumpy grandpa loves news like this. Our charming “Get Closer” commercial for the Columbus Zoo, starring a curmudgeonly grandpa and his adorable granddaughter, has been named “Best Commercial for Zoos & Aquariums” at the 2017 Brass Ring Awards in Orlando. The global awards, presented by the International Association of Amusement Parks and Attractions, recognize creative marketing excellence in the tourism industry.

“Pterosaurs” commercial for Cal Academy wins global creative award

We’re pleased to announce that our animated Pterosaurs spot for the California Academy of Sciences has been named “Best Television/Digital Commercial” at the 2017 IAAPA Awards in Orlando. The awards recognize creative excellence in tourism marketing from around the world. The spot, which defeated finalists from Sweden and Germany, features prehistoric flying reptiles soaring over San Francisco on their way to the Academy in Golden Gate Park.

Megan Small promoted to Senior Copywriter

We’re happy to announce that Megan Small has been promoted to Senior Copywriter. Megan joined us two years ago from Doner Advertising in Detroit where she was a Copywriter on many national brands. In her time at Foth she’s put her creativity, curiosity, and witty wordsmithing to work on every account. Please join us in congratulating her on this much-deserved promotion. Way to go, Meg!

Congrats Foth Flyers!

Way to go Foth Flyers volleyball squad on a high-flying season, and good luck bumpin’ your way into the playoffs!

Pterosaurs spot soars into ADWEEK

Our eye-catching new “Pterosaurs” commercial for the California Academy of Sciences is making quite an impression. The animated spot, which features prehistoric pterosaurs flying over the Golden Gate Bridge and the San Francisco skyline, was just featured in ADWEEK, SHOOT, Best Ads on TV, and other national news sites. We also really love the awesome comments it’s been getting on social media – and the big boost it’s having on attendance at the Academy’s new Pterosaurs exhibit.

rusty bucket names foth agency of record

Rusty Bucket has a shiny new ad agency. We’re proud to say the fast-growing, award-winning restaurant and tavern company has hired Ron Foth Advertising to handle strategy, creative, digital and media following a review. Rusty Bucket has 24 locations in 6 states, with more on the way, and is a sister company of Columbus-based Cameron Mitchell Restaurants. We’re super excited to celebrate the big account win at their place, with plenty of those fried pickles and craft beer.

Mike Wilson promoted to Associate Creative Director

Congratulations to Mike Wilson on his promotion to Associate Creative Director. In his time at Foth, he’s created award-winning campaigns for the California Academy of Sciences, Cameron Mitchell Restaurants, Rusty Bucket Restaurant and Tavern, the Columbus Zoo and others. He also led the redesign and launch of the agency’s new website, Wilson joined the agency in 2016 as Senior Art Director after stints as a Creative Director and ACD at several top Indianapolis agencies. Over the course of his 20-year career, Mike has worked with many high-profile brands including BMW, Fifth Third Bank, hhgregg, USA Gymnastics, the Indiana Pacers and the Indianapolis Symphony Orchestra.

the art of science

An albino alligator shredding on guitar. A very busy octopus behind the bar. Penguins tearing up the dance floor. We asked Bay Area illustrator Nigel Sussman to interpret the popular NightLife events at San Francisco’s California Academy of Sciences. Check out the spectacular result.

agency wins 2 top american design honors

For over 35 years, Print magazine’s Regional Design Annual has saluted the best of the best in graphic design from across the U.S. We’re proud to say this year the prestigious panel of judges selected not one but two Foth projects: our emotional work for the Ubumwe Community Center in Africa, and our Hippity Hoppy craft beer labels. Winning twice at the highest level? Time to open one – or two – of those beers and celebrate.

nikki murray promoted to senior art director

We’re proud to announce that Nikki Murray has been promoted to Senior Art Director. With her top notch design and unstoppable dedication, Nikki’s gone from Graphic Designer to Art Director and now her new role, where she’ll oversee creative for several key accounts. Please join us in congratulating Nikki on this much deserved promotion. Way to go, Nik!

a very merry menagerie

Don’t miss our newest animated Christmas classic for Wildlights at the Columbus Zoo, now on our Work page. And come see for yourself what a wild, winter wonderland the animals have created – visit Wildlights now through Jan 1.

phoenix’s wildlife world zoo names ron foth agency of record

It’s getting even wilder than usual around here. Wildlife World Zoo, Aquarium and Safari Park, a 105-acre animal and adventure park near Phoenix, has recently named us its agency of record. We’re now heading up strategy, creative, production, digital, and media for one of the Southwest’s top tourism destinations. Wildlife World draws nearly 500,000 visitors each year, and with over 6,000 animals boasts Arizona’s largest collection of exotic and endangered creatures. Our fun “Smile Wild, it’s a Wildlife World!” campaign just launched.

columbus Zoo spot wins top state & international tourism awards

Is it the cute n’ cuddly animals?  The can’t-get-it-out-of-your-head hip hop music? Or the breakdancing moves of Jungle Jack Hanna? Whatever the reason, our comical “Carnivores vs. Herbivores” commercial for the Columbus Zoo continues to earn some serious creative awards. It was just named best TV spot at the international Brass Ring Awards saluting the world’s top tourism ads. It also brought home a Ruby Award from the Ohio Travel Association for best tourism commercial in the state. Our humorous radio spot for Zoombezi Bay waterpark also won a Ruby for best radio in Ohio.


Congratulations to these three Fothies on their big promotions! Brittany and Ashton are now Media Assistants/Coordinators, and Kelsey is Creative Coordinator. Awesome work…we’re thankful to have you here!

a world of advertising

The International Association of Amusement Parks and Attractions brings the best and brightest from all over the world to their annual convention. And this year, our Fothie team was honored to be part of it, making a presentation on creative advertising, partnerships and new ways to drive revenue. Ronnie and Kim were joined in Orlando Monday by a panel of marketing experts from Denver, Australia and the Philippines.

wild day on the links

It was raining cats and dogs – or maybe lions and wolves – at yesterday’s Jack Hanna Conservation Cup at Safari Golf Club. But a good time was had by all, and it was all for a fantastic cause. Thanks to Tom Stalf and the whole Columbus Zoo crew for a great event!

millennials on the move!

Congratulations to these three on their big promotions. Graham and Julia are now Account Executives, and Brooke is an Assistant Account Executive. Their hard work and progressive thinking make them an important part of our marketing family. Way to go, young Fothies…way to go!

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© Ron Foth Advertising 2017