BREAKING NEWS. BLOWING MINDS.
Rusty Bucket has a shiny new ad agency. We’re proud to say the fast-growing, award-winning restaurant and tavern company has hired Ron Foth Advertising to handle strategy, creative, digital and media following a review. Rusty Bucket has 24 locations in 6 states, with more on the way, and is a sister company of Columbus-based Cameron Mitchell Restaurants. We’re super excited to celebrate the big account win at their place, with plenty of those fried pickles and craft beer.
An albino alligator shredding on guitar. A very busy octopus behind the bar. Penguins tearing up the dance floor. We asked Bay Area illustrator Nigel Sussman to interpret the popular NightLife events at San Francisco’s California Academy of Sciences. Check out the spectacular result.
For over 35 years, Print magazine’s Regional Design Annual has saluted the best of the best in graphic design from across the U.S. We’re proud to say this year the prestigious panel of judges selected not one but two Foth projects: our emotional work for the Ubumwe Community Center in Africa, and our Hippity Hoppy craft beer labels. Winning twice at the highest level? Time to open one – or two – of those beers and celebrate.
We’re proud to announce that Nikki Murray has been promoted to Senior Art Director. With her top notch design and unstoppable dedication, Nikki’s gone from Graphic Designer to Art Director and now her new role, where she’ll oversee creative for several key accounts. Please join us in congratulating Nikki on this much deserved promotion. Way to go, Nik!
Don’t miss our newest animated Christmas classic for Wildlights at the Columbus Zoo, now on our Work page. And come see for yourself what a wild, winter wonderland the animals have created – visit Wildlights now through Jan 1.
It’s getting even wilder than usual around here. Wildlife World Zoo, Aquarium and Safari Park, a 105-acre animal and adventure park near Phoenix, has recently named us its agency of record. We’re now heading up strategy, creative, production, digital, and media for one of the Southwest’s top tourism destinations. Wildlife World draws nearly 500,000 visitors each year, and with over 6,000 animals boasts Arizona’s largest collection of exotic and endangered creatures. Our fun “Smile Wild, it’s a Wildlife World!” campaign just launched.
Is it the cute n’ cuddly animals? The can’t-get-it-out-of-your-head hip hop music? Or the breakdancing moves of Jungle Jack Hanna? Whatever the reason, our comical “Carnivores vs. Herbivores” commercial for the Columbus Zoo continues to earn some serious creative awards. It was just named best TV spot at the international Brass Ring Awards saluting the world’s top tourism ads. It also brought home a Ruby Award from the Ohio Travel Association for best tourism commercial in the state. Our humorous radio spot for Zoombezi Bay waterpark also won a Ruby for best radio in Ohio.
Congratulations to these three Fothies on their big promotions! Brittany and Ashton are now Media Assistants/Coordinators, and Kelsey is Creative Coordinator. Awesome work…we’re thankful to have you here!
The International Association of Amusement Parks and Attractions brings the best and brightest from all over the world to their annual convention. And this year, our Fothie team was honored to be part of it, making a presentation on creative advertising, partnerships and new ways to drive revenue. Ronnie and Kim were joined in Orlando Monday by a panel of marketing experts from Denver, Australia and the Philippines.
It was raining cats and dogs – or maybe lions and wolves – at yesterday’s Jack Hanna Conservation Cup at Safari Golf Club. But a good time was had by all, and it was all for a fantastic cause. Thanks to Tom Stalf and the whole Columbus Zoo crew for a great event!
Congratulations to these three on their big promotions. Graham and Julia are now Account Executives, and Brooke is an Assistant Account Executive. Their hard work and progressive thinking make them an important part of our marketing family. Way to go, young Fothies…way to go!
Look for these poodles and our new national Cosequin campaign launching during all the Olympic excitement on NBC!
All of us chipped in today to put the finishing touches on this summer’s building beautification project. To quote the old proverb, “Many hands make light work.”
It’s one of the most famous quotes of all time – “That’s one small step for man, one giant leap for mankind” – and it’s the centerpiece of our new campaign for the Twilight Zone: Deep Reefs Revealed exhibit at the California Academy of Sciences. The Armstrong family personally approved the audio clip’s usage, because, much like that walk on the moon, Academy scientists are boldly diving into a new frontier. Watch it here.
Italian. Chinese. German. Portuguese. Korean. Japanese. French. Spanish.
8 languages…13 countries…one amazing destination! #noteasytoproofread #seesantamonica
Today is the official anniversary of Neil Armstrong’s famous first steps on the Moon! We are so proud to collaborate with his foundation and use one of history’s most famous quotes in our new “Leap Deep” campaign for the California Academy of Sciences.
We’re pleased to announce a major new hire, Mike Wilson as Senior Art Director. An experienced creative director with roots in art direction and design, Mike was recruited from Indianapolis, where he helped lead some of the Midwest’s most respected ad agencies and design firms. With nearly 20 years in the industry, he has developed successful campaigns for BMW, Fifth Third Bank, hhgregg, USA Gymnastics, the Indiana Pacers, the Indianapolis Symphony Orchestra and other top brands.
Mike will be an important part of our growing creative team, bringing an award-winning combination of strategy, technology and artistry. He will help lead the agency in conceptual art direction, as well as traditional and digital design for all clients.
Fun fact: Mike’s been playing hockey all his life, and in college was a goalie on the Indiana Hoosier hockey team. He even helped lead the Hoosiers to the NCAA national championship game in 1994 and 1998.
Welcome to your new team, Mike. We’re glad you’re here!
Our mission: To boldly go where no radio spot has gone before. Star Trek legend George Takei (Mr. Sulu) lends his distinctive voice and one-of-a-kind personality to the California Academy of Sciences’ newest original planetarium show, “Incoming!” He was the film’s narrator, and voiced our radio and digital campaign as well. George, in our humble opinion, if your voice were a Star Trek phaser, it’d be set to “stunning.”
Introducing the only waterslide of its kind in America! When Zoombezi Bay waterpark asked us to create the branding for their newest attraction we knew we needed something wild. The result: SoundSurfer, King of the Beats. Riders get to decide how they slide, choosing from 40 songs and light shows while they twist their way through 512 feet of awesomeness. TV, radio, print, digital and social are roaring all summer long.
We’re pleased to announce that WP Glimcher, a premier retail real estate brand with a portfolio of 118 shopping centers nationwide, has selected Ron Foth Advertising as their agency of record for media services. Our newest client owns and manages retail centers throughout the U.S., including enclosed regional malls, open-air lifestyle centers and community centers. As agency of record, we will develop a comprehensive media strategy and customized media plans for nearly 120 properties, covering 30 states and over 50 markets. The agency will handle all media planning and buying functions – including TV, radio, digital, social, out of home, print and direct mail – as well as creative development and production.