BREAKING NEWS. BLOWING MINDS.
We were honored to take home 11 awards at the 2018 ADDYs, presented by the American Advertising Federation, including the prestigious Best in Show and Judge’s Choice honors. Shout outs go to our talented team, our amazing clients, and coffee. Lots of coffee.
Our campaigns for the Columbus Zoo and Zoombezi Bay water park were both big winners at the RUBY Awards, presented by the Ohio Travel Association. The RUBYs honor outstanding creative work in the travel and tourism industry from across Ohio. The Zoo was honored for Best TV commercial as well as for radio and brochure. Zoombezi Bay was recognized for overall marketing campaign, TV, radio and brochure.
Ron Foth Advertising is pleased to welcome Cindi Pochatek as our newest Art Director. Cindi brings a wealth of branding and digital design experience working as an art director for Victoria’s Secret, Office Depot, American Greetings, the international design consultancy Fitch, and the Via ad agency in Maine. She has also been a design instructor at the Columbus College of Art and Design. Ever the creative soul, Cindi has had her photography displayed at galleries throughout the Midwest, and is even a licensed yoga instructor. Welcome to the team, Cindi!
Even a grumpy grandpa loves news like this. Our charming “Get Closer” commercial for the Columbus Zoo, starring a curmudgeonly grandpa and his adorable granddaughter, has been named “Best Commercial for Zoos & Aquariums” at the 2017 Brass Ring Awards in Orlando. The global awards, presented by the International Association of Amusement Parks and Attractions, recognize creative marketing excellence in the tourism industry.
We’re pleased to announce that our animated Pterosaurs spot for the California Academy of Sciences has been named “Best Television/Digital Commercial” at the 2017 IAAPA Awards in Orlando. The awards recognize creative excellence in tourism marketing from around the world. The spot, which defeated finalists from Sweden and Germany, features prehistoric flying reptiles soaring over San Francisco on their way to the Academy in Golden Gate Park.
Our eye-catching new “Pterosaurs” commercial for the California Academy of Sciences is making quite an impression. The animated spot, which features prehistoric pterosaurs flying over the Golden Gate Bridge and the San Francisco skyline, was just featured in ADWEEK, SHOOT, Best Ads on TV, and other national news sites. We also really love the awesome comments it’s been getting on social media – and the big boost it’s having on attendance at the Academy’s new Pterosaurs exhibit.
Rusty Bucket has a shiny new ad agency. We’re proud to say the fast-growing, award-winning restaurant and tavern company has hired Ron Foth Advertising to handle strategy, creative, digital and media following a review. Rusty Bucket has 24 locations in 6 states, with more on the way, and is a sister company of Columbus-based Cameron Mitchell Restaurants. We’re super excited to celebrate the big account win at their place, with plenty of those fried pickles and craft beer.
An albino alligator shredding on guitar. A very busy octopus behind the bar. Penguins tearing up the dance floor. We asked Bay Area illustrator Nigel Sussman to interpret the popular NightLife events at San Francisco’s California Academy of Sciences. Check out the spectacular result.
For over 35 years, Print magazine’s Regional Design Annual has saluted the best of the best in graphic design from across the U.S. We’re proud to say this year the prestigious panel of judges selected not one but two Foth projects: our emotional work for the Ubumwe Community Center in Africa, and our Hippity Hoppy craft beer labels. Winning twice at the highest level? Time to open one – or two – of those beers and celebrate.
We’re proud to announce that Nikki Murray has been promoted to Senior Art Director. With her top notch design and unstoppable dedication, Nikki’s gone from Graphic Designer to Art Director and now her new role, where she’ll oversee creative for several key accounts. Please join us in congratulating Nikki on this much deserved promotion. Way to go, Nik!
Don’t miss our newest animated Christmas classic for Wildlights at the Columbus Zoo, now on our Work page. And come see for yourself what a wild, winter wonderland the animals have created – visit Wildlights now through Jan 1.
It’s getting even wilder than usual around here. Wildlife World Zoo, Aquarium and Safari Park, a 105-acre animal and adventure park near Phoenix, has recently named us its agency of record. We’re now heading up strategy, creative, production, digital, and media for one of the Southwest’s top tourism destinations. Wildlife World draws nearly 500,000 visitors each year, and with over 6,000 animals boasts Arizona’s largest collection of exotic and endangered creatures. Our fun “Smile Wild, it’s a Wildlife World!” campaign just launched.
Is it the cute n’ cuddly animals? The can’t-get-it-out-of-your-head hip hop music? Or the breakdancing moves of Jungle Jack Hanna? Whatever the reason, our comical “Carnivores vs. Herbivores” commercial for the Columbus Zoo continues to earn some serious creative awards. It was just named best TV spot at the international Brass Ring Awards saluting the world’s top tourism ads. It also brought home a Ruby Award from the Ohio Travel Association for best tourism commercial in the state. Our humorous radio spot for Zoombezi Bay waterpark also won a Ruby for best radio in Ohio.
Congratulations to these three Fothies on their big promotions! Brittany and Ashton are now Media Assistants/Coordinators, and Kelsey is Creative Coordinator. Awesome work…we’re thankful to have you here!
The International Association of Amusement Parks and Attractions brings the best and brightest from all over the world to their annual convention. And this year, our Fothie team was honored to be part of it, making a presentation on creative advertising, partnerships and new ways to drive revenue. Ronnie and Kim were joined in Orlando Monday by a panel of marketing experts from Denver, Australia and the Philippines.
It was raining cats and dogs – or maybe lions and wolves – at yesterday’s Jack Hanna Conservation Cup at Safari Golf Club. But a good time was had by all, and it was all for a fantastic cause. Thanks to Tom Stalf and the whole Columbus Zoo crew for a great event!