When the peeps at Cluck Norris Ass Kickin’ Chicken asked us to build their new brand identity from the ground up, we didn’t “bawk” at the opportunity. The kitchen serves peckish folks across America, with younger males making up their primary target demographic. We created an ownable campaign featuring a bold logo and tagline, bird-flipping mascot and brazen brand voice. The feather-ruffling results ended up on the restaurant’s website, digital elements, packaging, in-store signage and more.
