© Ron Foth Advertising 2022
Welcome to the World of Bugs
We’re thrilled to announce that our magical, cinematic BUGS campaign for the California Academy of Sciences was just named “Best Integrated Campaign” at the prestigious IAAPA Brass Ring Awards. These global awards honor the best creative marketing in tourism, attractions, museums and more. With big names like Disney, Universal, Sea World and major international destinations, this is a huge honor for our larger-than-life bugs!
Record Results for Ohio University
We’re happy to share some record-setting news and marketing success from our friends at Ohio University! This fall OHIO welcomed its largest-ever freshmen class, and a whopping 21% enrollment increase over 2021. Plus, those students have the highest incoming average GPA, and are the most diverse group of freshmen ever. We’re proud to be part of the Bobcat family!
A Hot Take on Hotcakes
They’re selling like, well, you know. Bob Evans’ new Banana Nut Hotcakes taste as good as they look! Our new campaign is airing everywhere right now.
Kicking Off Our New Safelite Campaign
When Brutus Buckeye gets a cracked windshield, he knows just who to trust! Look for our fun new Safelite campaign during the Ohio State game Saturday, and all season long.
Steve Harvey and Foth, Together Again
Our new Steve Harvey campaign for Publishers Clearing House launched nationally this week and is getting a tremendous response. Hey, who WOULDN’T want to win 7 Grand a Week for Life??
Live, From Tyler Perry Studios
Thrilled to be filming with Tyler Perry Studios in Atlanta today!
New Client Alert:
Check out our fun “Zoomagination” campaign for our newest client, the Buffalo Zoo.
Welcome Daryl!
We’ve been filming all over the state for our new “Ohio. Find it Here” campaign. Glad you’re here to help keep track of all that fine footage!
New Bugs Campaign Takes Flight
The client is in San Francisco, exhibit from New Zealand, illustrator in Montreal, animator in Argentina. The results? Out of this world. Check out our magical campaign for “Bugs,” a spectacular new exhibit created by Peter Jackson’s Weta Workshop, at the California Academy of Science!
NOW HIRING: SENIOR COPYWRITER
We’re growing and hiring! Ron Foth Advertising is looking for our next great Senior Copywriter. You’ll craft copy and concepts for a variety of national and regional brands. Great benefits and a great team. Are you our next Fothie? Full details on the Careers page, or send resume/portfolio to [email protected].
Natalia Halmbacher named Producer
We’re happy to welcome our talented new Producer to the Foth team! Natalia Halmbacher joins us from Austin where she gained extensive experience in commercial and video production/post production. She’s also done freelance production and assistant directing work, and she’s a world traveler to boot! Welcome to the crew, Natalia!
Gene Roy promoted to Associate Creative Director/Video
Please join us in congratulating Gene Roy on his promotion to ACD/Video! Since joining the agency Gene has risen from Graphic Designer to Senior Broadcast Art Director and now his new title. Gene brings so many award-winning talents to the team: brilliant brainstormer, amazing illustrator, storyboard wizard, on-set art direction, on-camera acting, and an uncanny knack for nailing impressions. Congrats Geno!
Ron Foth Jr. on What Makes a Great Super Bowl Ad
If you’re like us, your favorite part of the Big Game is the commercials. For the fourth year in a row, President and Creative Director Ron Foth Jr. discusses his favorite Super Bowl ads and brand strategy on Good Day Columbus.
Cluck Norris | Ass Kickin’ Chicken
When the peeps at Cluck Norris Ass Kickin’ Chicken asked us to build their new brand identity from the ground up, we didn’t “bawk” at the opportunity. The kitchen serves peckish folks across America, with younger males making up their primary target demographic. We created an ownable campaign featuring a bold logo, bird-flipping mascot and brazen brand voice. The feather-ruffling results ended up on the restaurant’s website, digital elements, in-store signage and more.
Mike Wilson named Vice President, Assoc Creative Director
We’re pleased to announce the promotion of Mike Wilson to Vice President, Assoc Creative Director. Mike joined the agency in 2016 as Senior Art Director and has created award-winning campaigns for many key clients, including Bob Evans Restaurants, the California Academy of Sciences, Cameron Mitchell Restaurants, the Columbus Zoo and more. Before joining us, Mike was a VP, Creative Director and ACD at several top Indianapolis agencies. Mike’s passion for creative design and team-first attitude make him a great part of our success. Please join us in congratulating Mike on this new leadership position!
New Account Alert: We’re excited to announce we’ve been named agency of record for the Fine Arts Museums of San Francisco (FAMSF).
This world-class organization, which includes the de Young Museum in Golden Gate Park and the Legion of Honor in Lincoln Park, is one of the most visited arts institutions in America. They also appreciate our decade of creative work and results for another SF institution, the California Academy of Sciences. According to Linda Butler, Director of Marketing, Communications and Visitor Experience, “Ron Foth Advertising was chosen as our lead agency based upon their 35+ years of experience in the non-profit sector including many destination and tourism related clients. We look forward to their omni-channel marketing solutions, in particular their understanding of the digital and social landscape, as we welcome guests back to our Museums.”
We’re muy excited about our latest collab with Cameron Mitchell Restaurants.
El Segundo Mexican Kitchen opens today in the Short North Arts District.
Got a great eye for art & design?
Know someone looking for their next big gig? We’re looking for a talented art director/designer. Job details on our careers page. Send resume/portfolio to [email protected].
You can “Reach for the Top” in Ohio, and achieve your dreams.
Look for our new campaign, a joint project for TourismOhio and JobsOhio, promoting the Buckeye State as a great place to live, learn, work and play. It was an inspiration working with Ohio Governor Mike DeWine and his office on this important initiative!
It’s time to make nature wilder and healthier again, because Earth can’t wait.
We are so proud to partner with the California Academy of Sciences on their mission to regenerate the natural world. Check out our new campaign, “It Takes the World to Regenerate the Earth,” launching this week.