WORK: SANTA MONICA TRAVEL & TOURISM
santa monica soul.
There’s no place quite like Santa Monica. One of America’s top tourism destinations, it combines the energy of LA with the comfort of a classic California beach town. In Santa Monica laid-back meets luxurious, fun meets funky, and natural meets cultural. So when Santa Monica Travel and Tourism asked us for a total brand refresh, we brought those unique connections to life. Our new logo, identity system, photography, website and branding campaign—running nationally and internationally—capture the essence of Santa Monica Soul.
American Advertising Federation
Gold
5.8% Increase
in Total Annual Visitor Spend
8.4% Increase
in Total Number of Visitors
310% Increase
in Web Traffic
© 2025 Ron Foth Advertising
