WORK: STATE OF OHIO
Brand Refresh + Identity System
Our “Ohio, The Heart of it All” rebranding celebrates our past and positions us for the future. The versatile 360 campaign includes a new logo, brand identity system, brand story, brand anthem videos, digital, social, out-of-home, and hundreds of other elements. It also unifies over 30 state government agencies with consistent visuals and messaging.
+17 Point
Reputation Lift
30+
State Government Offices using
new brand and identity system
new brand and identity system

































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