At Wendy’s you can customize your burger—and your combo—any way you like. In a sense, all those choices let you “create your own Wendy” every time you order. So we asked artists and actual Wendy’s customers to do exactly that: create their own version of the familiar red-haired, pig-tailed, freckle-faced little girl logo. The national campaign included signage, guerrilla postings, a microsite, online videos and cinema spots.
