About Us

We’re Ron Foth Advertising – a full-service advertising agency and production company that’s been helping brands succeed for more than 50 years. We believe great work starts with great people, and we’re always looking for curious, collaborative teammates who want to do meaningful work while enjoying the journey.

About the Job

We’re looking for a Pay-Per-Click (PPC) Specialist to join our incredible team of digital marketers. If you’re organized, understand business drivers, and possess the communication skills to develop and maintain close relationships with clients — then you’re exactly who we’re looking for to execute all our agency’s PPC management services.

Responsibilities:

• Build highly targeted PPC campaigns (from scratch) across multiple channels.
• Manage multiple clients’ expectations, strategies, budgets, and conversions.
• Manage and maintain updates for large keyword lists.
• Have a clear understanding of clients’ conversion goals.
• Monitor performance based on goals, industry standards, and benchmarks.
• Daily management of multiple existing PPC accounts (bid adjustments, targeting updates, ad optimization, etc.).
• Perform research, analyze websites, document changes, and make decisions regarding optimization.
• Perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities.
• Create monthly client reports.
• Attend weekly and monthly client calls to provide updates on campaign performance.
• Collaborate with cross-functional teams to ensure search strategies complement broader, full-funnel media plans and client overarching business goals.

Skills & Requirements:

• At least 2 years experience creating and managing Google Ad campaigns (search, PMAX, YouTube and remarketing); Bing Ads management and Google Shopping experience is a plus.
• Ability to compile and analyze search data and metrics and make decisions regarding campaign direction.
• Monitor and troubleshoot conversion tracking, including setup of Google Analytics 4 (GA4), Google Tag Manager (GTM), and server-side tracking/Enhanced Conversions.
• Advanced Excel skills.
• Familiarity with SEO and CRO best practices.

Bonus Points:

• Deep working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Bing Ads Certification.
• Google Analytics Certification.
• Experience managing paid Meta campaigns.
• Experience using WordPress.
• Experience with Google Shopping Campaigns.

What We Offer:

We encourage and incentivize our team members to continuously educate themselves and push their boundaries. Our comprehensive benefits package includes:

• Competitive benefits encompassing medical, dental, vision, 401(K), PTO, and paid holidays.
• Hybrid & remote options.