It’s Awesome baby, with a capital A! Our “It’s the Bacon, Baby” Baconator campaign starring ESPN legend Dick Vitale was just named the national winner of Wendy’s 1st annual Advancing Field Media Excellence Award. Chosen from entries across the country for its creativity, strategy and results, the fun campaign featured TV, radio, digital, ringtones, in-store, and a contest to win lunch with Dickie V himself.
dick vitale campaign wins national wendy’s award
