During a visit to the Columbus Zoo, a group of us overheard a docent describing an animal’s diet to a curious kid. As it turns out, “What do they eat?” is a commonly asked question about the creatures at the Zoo. “Come ‘N Get It,” a campaign which playfully pits the Zoo’s carnivores against its herbivores, was born. Executions included an epic, back-and-forth rap battle for TV—featured in Adweek—as well as feisty outdoor, digital, radio and print executions.
WORK | Columbus Zoo and Aquarium
Carnivores vs Herbivores
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FEATURED
in Adweek, Agency Spy + more
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MULTIPLE AWARD WINNER
ADDYs, TELLYs,
Ruby Travel Awards
Ruby Travel Awards
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FEATURED
![](https://ronfoth.com/wp-content/uploads/2017/03/RFA-Website-Work-Zoo-2016-CarnHerb-Print-1920x1080-FA.jpg)
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![](https://ronfoth.com/wp-content/uploads/2017/03/RFA-Website-Work-Zoo-2016-CarnHerb-Outdoor-2-1920x1080-FA.jpg)
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![](https://ronfoth.com/wp-content/uploads/2017/03/RFA-Website-Work-Zoo-2016-CarnHerb-Shirts-1920x1080-FA.jpg)
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