Ohio is the heart-shaped state, the heart of the heartland, and the home of heartwarming stories. It's also our home. So when we were tasked by the Governor's Office and the Ohio Department of Development to create a brand refresh for the entire state, we put our whole heart into it. Our "Ohio, The Heart of it All" rebranding celebrates our past and positions us for the future. The campaign includes a new logo, brand identity system, brand anthem and tourism videos, digital, social, out-of-home, and so much more.