When it comes to parties, our friends at Rusty Bucket know how to go big—and their 20th birthday has been the biggest one yet! To commemorate the occasion, we created a whimsical rebranding campaign with a quirky, new style for the restaurant’s website, social, in-store signage, digital, social, print, apparel and more. This concept stars signature dishes as character illustrations complemented by our fun n’ familiar copy style.