What do you get when you combine legendary food, with a larger-than-life personality? Our work for Rusty Bucket Restaurant & Tavern. When we first met founder and President Gary Callicoat, his passion was evident. So was his killer sense of humor. “Trusty Bucketisms”—one-liners based on Gary’s food philosophy—were born. The resulting print, digital, radio, point-of-sale and web executions mix a little fun, with a whole lot of appetite appeal.