There’s no place quite like Santa Monica. One of America’s top tourism destinations, it combines the energy of LA, and the comfort of a classic California beach town. In Santa Monica laid-back meets luxurious, fun meets funky, and natural meets cultural. So when Santa Monica Travel and Tourism asked us for a total brand refresh, we brought those unique connections to life. Our new logo, identity system, photography, website and branding campaign––running nationally and internationally––capture the essence of Santa Monica Soul.