say “hi” to big r-o-i

The results are in – and our State of Ohio Tourism campaign got lots of ’em. We just found out our “Too Much Fun for Just One Day” campaign yielded an impressive 14-to-1 return-on-investment for 2011, topping the 13-to-1 ratio in 2010 and 2009. So not only is the campaign fun…it works too.