Our new Text Message campaign for Wendy’s in Dallas, Cincinnati, Indianapolis & Dayton is a huge hit. Customers text “Eat Late” or “Late Night” to 44144 for a great Wendy’s offer. Our media department secured the short codes, activated the keywords, tracked opt-ins, provided zip code analytics — in other words we put the whole thing together! Our fun TV, radio, digital & in-store pieces got those thumbs texting away.
June 22, 2010