San Francisco, home to the California Academy of Sciences, is also home to a bustling creative class. So when it came to promoting NightLife, the Academy’s weekly 21+ event, partnering with a Bay Area artist was an obvious choice. Our resulting “See Science Differently” campaign features a lively illustration by artist Nigel Sussman, with the Academy’s unique animals as the stars of the show. Radio also playfully imagines the event from the point-of-view of the Academy’s creatures, in the style of a nature show.
