March 2011

ohio tourism campaign generates 13:1 roi

Some folks consider “13” to be unlucky – but not for Ohio Tourism! We’re proud to say our 2010 “Too Much Fun for Just One Day” campaign resulted in a $13 to $1 return on investment for Ohio. Yep, every $1 the State invested in tourism generated $13 in tax revenue. Ohio Tourism

safelite wins service award

Congratulations to our friends at Safelite AutoGlass on their national Stevie Award for “Best Use of Technology in Customer Service.” Here’s more good news: They’ll be putting that technology to good use this month when our latest campaign breaks on network and cable TV.

another win with wendy’s

We’re proud to announce we keep growing with Wendy’s. We just pitched and won the Wendy’s Charleston-Huntington Co-op in West Virginia. We’ll be handling media planning & placement, local promotions, web, social media & more. Wendy’s & RFA, what a combo!