June 2010

thumbs up for our new texting campaign

Our new Text Message campaign for Wendy’s in Dallas, Cincinnati, Indianapolis & Dayton is a huge hit. Customers text “Eat Late” or “Late Night” to 44144 for a great Wendy’s offer. Our media department secured the short codes, activated the keywords, tracked opt-ins, provided zip code analytics — in other words we put the whole […]

believe it or not!

While meeting with Safelite AutoGlass in Paris we decided to take the train to Amsterdam. On our way, among all the other graffiti, was this sprayed on the wall as we arrived. Coincidence? I think not. I guess it’s time for RFA to open an Amsterdam branch. Any volunteers?

big ideas with big ben!

Here’s our own David Henthorne giving copy critiques to the one and only Benjamin Franklin during our weekend trip to Philly for Safeway stores. Can you even imagine the amazing double entendres those two great minds could have created! (In fact, where do you think “go fly a kite” came from.)

we’d like to thank the academy…

We’re proud to announce we’ve been named agency of record for The California Academy of Sciences, one of California’s top attractions & the most eco-friendly museum on earth. Located in San Francisco, the 400,000 sq. ft. facility houses an aquarium, planetarium, natural history museum, 4-story rainforest and 26 million artifacts, all under a living roof. […]

pedal power

How’s this for “street team” marketing? Our pedicab crews actually drove the streets in Washington DC offering free rides to and from the new Georgetown Safeway supermarket, the Greenest Grocery Store in America. Free bike rides? That’s something both sides of the aisle can agree on.