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Always looking for the newest way to connect with the customer, RFA Media steps up in a big way! That’s because we’ve struck a deal with Nationwide Arena (home of the NHL’s Columbus Blue Jackets and host to a variety of the biggest concerts) to have our client Wendy’s be the sole sponsor of all […]

Tourist destinations from everywhere gathered at Lake Erie’s Put-in-Bay for a day of learning and thinking “Outside the Box but Inside the Brand.” Dave and Ron delivered the creative seminar that included everything from strategic thinking, brainstorming exercises and a variety of new and exciting ways to find that creative inspiration…which even included sampling locally […]

Thirsty? We’ll we’ve got just the thing…Introducing Wendy’s 2008 Denver Broncos souvenir schedule cup. It’s a whopping 44 ounces! Teaming up with Broncos linemen, Montrae Holland & Ryan Harris, we launched a new TV, radio and in-store campaign that’s sure to drive NFL fans to their favorite Wendy’s restaurant. And as you can see, Milissa, […]

We just finished shooting a fun new campaign in Dallas for Wendy’s starring Cowboys offensive linemen and Pro-Bowlers Andre Gurode and Flozell Adams. They weren’t the only stars of the spot; so was the new camera we shot it with. We used the brand new Red One 4K camera, the most talked-about and leading-edge digital […]

Ohio Governor Ted Strickland, Lt. Governor Lee Fisher and the entire Tourism team kicked off our new Ohio Tourism campaign in a big way right on the Statehouse lawn. It was a PR event to remember, with tons of news coverage, hundreds of Ohio attractions, and a couple thousand potential tourists. It’s true, Ohio’s too […]

We’re proud to say we’ve been named agency of record for the Ohio Tourism Division. After an extensive six-month review process, we were awarded the state of Ohio’s travel and tourism business based on a combination of strategic insight, breakthrough creative and innovative media solutions. To get ready for the campaign launch, we’ve been shooting […]

We admit it, it’s nice to win. And we did. RFA won a whopping 15 Addy Awards recently from the American Advertising Federation. The winners included two Judge’s Choice Awards, for Best Radio Campaign (The Ohio State University), and Best TV Campaign (Wendy’s Restaurants), plus an impressive nine Addys for The Columbus Zoo and Aquarium. […]

While visiting a client in San Francisco, we made a pilgramige to Jack Kerouac’s famous hangout bar and attempted to channel his creative spirit. Here are some photos. Cheers.

To dramatize how Wendy’s lets you customize your meal, we hired artists around the world to customize Wendy herself. The result? A striking series of in-store posters, viral videos, cinema ads, and a microsite where customers could create their own one-of-a-kind Wendy.

Skeptical about the power of radio? Keep reading. We tested a “radio-only” campaign for America’s windshield repair and replacement leader Safelite AutoGlass in key markets nationwide. Strong copy and testimonials by actual Safelite technicians, combined with a heavy media buy and smart placement, drove response through the roof. The campaign is now expanding into more […]