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addy awards

We admit it, it’s nice to win. And we did. RFA won a whopping 15 Addy Awards recently from the American Advertising Federation. The winners included two Judge’s Choice Awards, for Best Radio Campaign (The Ohio State University), and Best TV Campaign (Wendy’s Restaurants), plus an impressive nine Addys for The Columbus Zoo and Aquarium. […]

on the road

While visiting a client in San Francisco, we made a pilgramige to Jack Kerouac’s famous hangout bar and attempted to channel his creative spirit. Here are some photos. Cheers.

new at the zoo

Everybody loves seeing a new arrival at the zoo. That includes our brand new logo for the world-famous Columbus Zoo and Aquarium. The bold icon, with its primitive, tribal letters and hidden animal Z, is showing up in print, TV, collateral and hundreds of new signs as the Zoo undergoes the biggest expansion in its […]

wendy’s new look

To dramatize how Wendy’s lets you customize your meal, we hired artists around the world to customize Wendy herself. The result? A striking series of in-store posters, viral videos, cinema ads, and a microsite where customers could create their own one-of-a-kind Wendy.

stopping airport traffic

It’s not your normal welcoming committee, that’s for sure. As visitors to the Columbus Airport walk toward baggage claim, they’re greeted by an unexpected sight: A 24-ft., 303-lb. python that just swallowed somebody’s suitcase. It’s our award-winning wallscape for the Columbus Zoo promoting Fluffy, the world’s largest python. The “Lost Luggage?” posting has been a […]

powerful radio

Skeptical about the power of radio? Keep reading. We tested a “radio-only” campaign for America’s windshield repair and replacement leader Safelite AutoGlass in key markets nationwide. Strong copy and testimonials by actual Safelite technicians, combined with a heavy media buy and smart placement, drove response through the roof. The campaign is now expanding into more […]