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To dramatize how Wendy’s lets you customize your meal, we hired artists around the world to customize Wendy herself. The result? A striking series of in-store posters, viral videos, cinema ads, and a microsite where customers could create their own one-of-a-kind Wendy.

It’s not your normal welcoming committee, that’s for sure. As visitors to the Columbus Airport walk toward baggage claim, they’re greeted by an unexpected sight: A 24-ft., 303-lb. python that just swallowed somebody’s suitcase. It’s our award-winning wallscape for the Columbus Zoo promoting Fluffy, the world’s largest python. The “Lost Luggage?” posting has been a […]

Skeptical about the power of radio? Keep reading. We tested a “radio-only” campaign for America’s windshield repair and replacement leader Safelite AutoGlass in key markets nationwide. Strong copy and testimonials by actual Safelite technicians, combined with a heavy media buy and smart placement, drove response through the roof. The campaign is now expanding into more […]